The leisure accommodation sector (camping, caravan parks, motorhome hire, campervan hire, holiday cottages and lodges) now accounts for over half of the UK’s tourism accommodation stock. This independent market report provides an up to date review of the sector in 2012 considering factors such as the Olympics, Glastonbury, the recession and the bad summer and analyses longer term trends such as staycation, demographics and use of social media whilst also looking at early data for 2013 bookings.
Derby, England (PRWEB) November 30, 2012
Tourism is now a key part of the UK economy and, according to English Tourism’s own figures from 2011, tourism contributed £97 billion overall to GDP in 2010. Although nearly half (44%) of this related to domestic day trips, domestic overnight and inbound spending by overseas visitors were also both significant, with accommodation playing a large part in tourism provision.
Although the public perception may be that most of the available accommodation stock for tourism is “serviced” (hotels, B&Bs, guest houses etc), in reality, the non-serviced accommodation provided by the UK leisure accommodation sector - such as camping, caravan parks, motorhomes campervans, holiday cottages and lodges - accounted for over half of the more than 65,000 stock available in 2011.
Motorhome hire and campervan hire rental website ukmotorhomerental.com has commissioned an independent report* which seeks to shine a light on the UK leisure accommodation sector today, highlighting the factors which have led to the continued growth of this sector; the effects of the staycation trend; and the changes in demographics and behaviours of consumers. It also looks at the reasons behind a mixed 2012 for the English tourism industry and looks ahead to where the leisure accommodation sector may be heading in 2013 and beyond.
The review of 2012 analyses the effect of the following on the UK leisure accommodation sector:
The economic situation and the effects of a poor British summer
The Olympics and Paralympics
Glastonbury and the Jubilee holiday
The Staycation trend
Changes in demographics
The influence of social media
The report also evaluates research from a variety of sources to reflect upon the continuing maturing of the UK leisure accommodation market. It highlights how some trends in consumer behaviour and requirements, as well as international demand continue to develop irrespective of short term factors in 2012. There is also an assessment of who benefited from this and who missed out with contrasting experiences for areas such as motorhome hire London and motorhome hire Scotland. Finally, as well as looking fresh data from Q3 2012 to provide a view on the likely outcome for 2012, the report covers early bookings for next season and provides an outlook for 2013 and beyond.
The full report is available to read and download from ukmotorhomehirerental.com.
ukmotorhomehirerental.com is a UK based online portal for motorhome hire and rental and and campervan hire and rental managed by Bad Apple Media Ltd. The report referred to above (“The UK Leisure Accommodation Market – Market Overview 2012-13”) is an independent report on the UK leisure accommodation sector commissioned by ukmotorhomehirerental.com from strategic marketing and market research consultancy Du Cane Associates Ltd and is published freely on the ukmotorhomehirerental.com website. It is being published at this time to provide an up to date snapshot of the industry prior to the end of 2012 with the intention of producing reports with a similar scope on an annual basis.
Bad Apple Media Ltd
Tel: +44 (0)1629 8255
Du Cane Associates Ltd
Tel: +44 (0)1629 593711
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/11/prweb10179862.htm