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Digital marketing firm, Pocketstop, has moved its platform to Microsoft Windows Azure and launched a Loyalty program for Starplex Cinemas.
Dallas, TX (PRWEB) February 12, 2013
Dallas firm specializes in Enterprise Social CRM programs integrated with the Point of Sale (POS)
Dallas-based Pocketstop is a digital marketing firm that specializes in Enterprise Social CRM and Loyalty. The company has evolved from a start-up company that ran text-message marketing campaigns into a platform and services company that aggregates mobile, social and digital media into one, centralized, Social CRM data warehouse that customers can use to create Loyalty programs.
Having worked with Microsoft Corp.’s BizSpark program in its start-up days, Pocketstop is now extending its relationship with Microsoft into the cloud. Pocketstop is launching its first Enterprise Social CRM and Loyalty program on the Windows Azure cloud platform.
"Windows Azure provides the performance, speed, scalability, flexibility, reliability and ease of management that we need in order to provide true enterprise class services to our customers. Windows Azure allows us to focus more time on developing our applications and less time on the infrastructure supporting them," stated Adam Anderly, Pocketstop CTO
“By taking advantage of the global Windows Azure cloud platform, Pocketstop has positioned itself to focus on its primary business of serving customers,” said Karri Alexion-Tiernan, director, Windows Azure Marketing, Microsoft. “We’re excited that Pocketstop is working with Windows Azure to help customers grow and innovate at a rapid pace.”
As one can imagine, all of the data collected and generated by Social CRM and Loyalty programs can put an enormous strain on traditional IT infrastructure. To solve for this, Pocketstop moved its Social CRM and Loyalty platform into the Windows Azure cloud computing environment. With Windows Azure, Pocketstop has access to virtually unlimited bandwidth, storage and compute hours, running in multiple data centers, spread throughout the world. Not only is Windows Azure a perfect fit for cloud computing but, it is the perfect fit for companies working with Big Data. By allowing Pocketstop to easily access cloud storage, SQL Server 2012, SharePoint and Hadoop on Windows Azure, the platform has everything it needs to let customers collect, manage and synthesize large amounts of structured and unstructured data.
"Windows Azure not only provides a cloud based computing platform from which to host applications, but Windows Azure itself has built-in functionality that other computing environments don’t have. Microsoft is truly focused on supporting the developer and making it easier on those of us who build and maintain applications," stated Anderly.
Recently, Pocketstop, in conjunction with Ticketsoft, a company specializing in providing premiere end-to-end technology solutions for the movie industry, deployed the Loyalty solution for Starplex Cinemas, which operates 23 movie theaters throughout the United States. To do this, Pocketstop integrated with the Ticketsoft POS system to track movie ticket purchases. The Ticketsoft transactional data is then applied to Pocketstop’s Loyalty system where the data is synthesized into points that users can redeem like currency. There’s even an Admin interface that allows Starplex personnel to manage the program, as well as a user interface that allows customers to see their point totals.
“The open nature of our software allows third parties to extend the functionality of our enterprise systems for the benefit of our customers. Pocketstop’s use of our application programming interface (API) to create a custom Loyalty solution for Starplex Cinemas provides a great add-on option for movie theater exhibitors,” said Philip Wood, President, Ticketsoft
What's next for Enterprise Social CRM? Contact Pocketstop to find out.
For more information on Pocketstop, http://www.pocketstop.com
For more information on Ticketsoft, http://www.ticketsoft.com
For more information on Starplex Cinemas, http://www.starplexcinemas.com
Press contact for Pocketstop: Brian Teague
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