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SOURCE Sightly, Inc.
Now Consumers Can See and Experience Businesses Before They Go
SAN FRANCISCO, March 5, 2013 /PRNewswire/ -- Sightly, Inc. (www.Sightly.com), a leading local video platform, launched an app at the 2013 Launch Festival today that creates a new search category-video local search.
CEO and founder John McIntyre unveiled Sightly's new consumer search app and video business directory for an audience of some 5,000 entrepreneurs, tech media and investors who packed the San Francisco Design Center Concourse to see startups and established companies launch their products.
"We're changing the way people do local search forever," said McIntyre. "Text-based search just isn't fun or easy and the explosive adoption of video and local search on mobile has allowed us to build a better way. Now, Sightly not only makes it fast and easy for consumers to find the right businesses, it helps businesses reach local customers by leveraging video to tell their stories in the most compelling and engaging way."
With this launch, Sightly continues its mission to connect consumers and local businesses through video and mobile. "People are demanding more and more video and it's being driven by mobile," McIntyre explained. "More than 50% of mobile traffic is now video-and Cisco estimates that by 2017, video will make up 66%. At the same time, Google has said that 50% of all local search is now done on mobile devices and as Google's only local video partner, Sightly is right there at the convergence of these powerful market forces."
Search, Discover, Share
Through the new app, customers find unbiased, professionally-produced business videos captured by Sightly's nationwide network of videographers at no cost to the featured companies. These videos allow consumers to see and experience businesses for themselves-before they go.
People also find and discover local businesses through in-stream video ads, SEO, SEM and syndicated channels driven by the Sightly local video platform, which already serves more than a thousand single and multi-location clients across 40-plus categories throughout North America. In addition, customers can capture moments as they happen and then share them with others through Sightly, further enhancing local businesses' online video presence.
Sightly is launching the app and video directory service initially with restaurants and bars in its southern California test market of Temecula valley (population 250,000), and plans to roll out to more than 10,000 restaurants and bars in the top ten U.S. markets throughout 2013. Visit www.Sightly.com to be notified when it launches in your area.
Sightly, a leading local video platform, helps businesses be found, discovered and shared by consumers as they rapidly shift to video, mobile and social media. A privately held company based in Temecula, California, Sightly is backed by early stage investors Floodgate, Tomorrow Ventures, Bullpen Capital and 500 Startups.
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