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SOURCE Standard Media Index
SMI's total market spend indicates significant growth in Digital and Cable while Broadcast TV and Print drop on a year on year basis.
NEW YORK, July 23, 2014 /PRNewswire/ -- Standard Media Index (SMI) today announces their Ad Spend data for June 2014 and the second quarter. The SMI pool now captures 75% of total U.S. agency spend, coming exclusively from the booking systems of 5 of the 6 global media holding groups, as well as leading independents. This actual spend data provides the clearest picture of the flow of dollars across the sector and details competitive performance for every media company in the U.S. on a monthly basis. SMI's proprietary methodology offers timely, unparalleled visibility into the media sector by key advertising categories.
SMI's total market spend data highlights the ever-increasing dominance of the digital sector, with +10% YOY growth for Q2 and 9.6% for the month of June, in comparison to a total market decline in Q2 of -.5%. In 2014, Twitter continues to overshadow all other digital vendors with a YOY growth for Jan-June of 115%. An additional sector showing growth is Cable TV, with an increase of 3.6% in Q2 and in June while the data reveals Broadcast TV showed a decline in both Q2 of -7% and June of -5.7%.
SMI Data Highlights
SMI Digital Market
SMI Television Market
SMI Print Market
SMI Radio Market
SMI Out of Home
About SMI's Ad Spend Data
SMI's data enables Media Owners to track their growth and competitive advertising share against a sizable aggregated benchmark. SMI's proprietary methodology captures approximately 75 percent of total agency spend from the booking systems of the world's largest media agencies, offering timely, unparalleled visibility of global macro and micro market dynamics. SMI data is aggregated spend from agency groups in the United States.
The SMI data access enables better and faster analytics to feed strategy, negotiations and fuel growth.
CAVEAT: With approximately 75 percent of total agency spend, SMI data does not capture 100 percent of US Ad Spend. However, it does provide strong directional data for measuring market trends, enabling clients to more quickly and accurately analyze their businesses and react to those changes.
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